Intimate Rose

We recently designed a new Shopify website for Intimate Rose, an e-commerce store specializing in sexual and reproductive health products such as dilators and supplements.

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Details

Overview

Intimate Rose, a Shopify e-commerce store, offers products designed to enhance sexual and reproductive health, including dilators and supplements developed by Dr. Amanda Olson. The website is user-friendly and provides secure online payment options, making it a convenient resource for individuals seeking to improve their sexual and reproductive health.

Problem

The Shopify store was experiencing several challenges that adversely affected its performance. A primary concern was slow page speeds, attributed to redundant codes within the theme. This not only hampered the user experience but also led to lower scores on Google Page Speed Insights.

Another significant issue was the manual addition of content by editing code, rather than utilizing Shopify's templating engine. This approach made website management and updates more complex, requiring advanced technical know-how.

These problems collectively had a negative impact on the store's performance and necessitated prompt resolution to enhance its functionality and user experience. By addressing the issues with page speed and adopting a more efficient content management system, the store could significantly improve its outcomes and offer a superior experience to its customers.

Solution

To enhance the performance and SEO of the Shopify store, we implemented several key steps:

  1. Reduced the amount of unused code and stored the theme in a git repository for effective version control.

  2. Integrated ThemeKit to facilitate local coding, instead of relying on the Shopify website for coding activities.

  3. Made use of metafields and developed custom smart sections to more effectively address the store's marketing requirements.

  4. Eliminated unused and non-essential apps that were adversely affecting page speed.

These initiatives enabled us to refine the store's theme and boost its page speed, which positively influenced its SEO. By creating a more streamlined and user-friendly website, we were able to provide a superior experience for our customers, leading to increased traffic and sales for the store.

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